If a one size fits all marketing strategy works best for you, then go for it.

Nathan, I am not debating the use of different sales techniques once a person has bought your product and/or service – up-selling. They are then customers and the whole ballgame has changed.

I am talking about the initial approach to selling where you have said in your post, and again I quote:

Break the ice with a cheaper version of your product as a lower-risk purchase.

There is no such thing as a lower-risk purchase. Why? All of my money is important to me. With any purchase there is an element of risk, losing your money, $7 or $7,000,000.00. One mans floor is another mans ceiling!

I notice on your blog that you offer a free report to anyone that gives you their name and email address. Why not charge $7?

I read copyblogger as much as I have read it, it’s not a badge.

Oh and by the way, without content – what is there, I suppose you could throw up a picture of an eBook cover, oops, thats still content isn’t it!

Marketers have always tried to come up with the coined phrase to hang their hat on Nathan – Content Marketing, Who’s Your Tribe, What Color Is Your Parachute, and should I go on… it’s all selling, it’s all marketing.

At the end of the day, dealing honestly and fairly with people is the key to successful anything, wouldn’t you agree?

I don’t care much for the newest wannabe cliche’.

The point I am trying to make here is that you may be able to write, you may have even worked as a copywriter in a DTC environment but you shouldn’t be handing out sales advice, just my opinion.

Thanks
Jim

If you read copyblogger, as you say you do, then you’ll know that they subscribe to a method called content marketing, which is a process that builds trust and authority over time. One of the methods used to do this is the strategy I outlined in that post.

Sorry to break it to you, but it works. I don’t know what else I can tell you in that regard.

As fir the cutco, we did offer the highest priced set first, but that is an environment in which you’ve already built rapport and have been referred to that person. Not the same thing.

Please try not to actually address any of the points I made in the post.

I don’t care where or how you present your offer – online, offline, face to face, over the phone, in a classified ad, a direct mail-out, on TV, on Radio, or a display ad.

I’m not one bit confused. It is still SALES! When you are selling, it’s still selling, regardless of the environment.

Yeah $25k worth of knives is the height of success, in a week, not 2 freakin’ years!

The junk comment is mine, not yours.

I guess you just don’t wanna answer the question I asked in my post, it’s obviously easier for you to resort to name-calling rather than engage in a response that actually challenges the points I have made.

Here it is again Nathan, you’re words!

Break the ice with a cheaper version of your product as a lower-risk purchase. They’ll get to know a little bit more about you and will feel better about buying more in the future.

Tell me why this technique is effective.

As far as I’m concerned, you should give away your $7 report. But then again, why would you want to position yourself as the $7 report guy?

Oh right! Then you’ll develop trust and you can then up-sell… right?

As for why my comment was kicked out, who really cares – you? I don’t!

Every now and then there can be some good stuff posted on copyblogger.com but I actually like to use keywords when commenting, I am not trying to brand my first name.

I hope this is not how you respond to criticism. Good on you!

Thanks for stopping by!
Jim

If selling 25k worth of knives isn’t enough to claim expertise, then please tell me what level is?

And who said anything about selling junk?

Sounds to me like your comment was junk, which is why the spam filter kicked it back.